May 06, 2015

Raffles Education Corporation - Singapore

Raffles Success By Design


It was a triumphant win for Raffles Fashion Designers, Laurensia Salim and Veronica Lee, at the Hong Kong Trade Development Council (HKTDC) World Boutique Hong Kong Fashion Week. Laurensia battled against nine finalists from Asia and Europe at the finals of The EcoChic Design Award 2014/15, clinching a special prize with John Hardy and an educational trip to a design and production workshop in Bali, Indonesia to learn about sustainability leadership.
A triumphant win for Raffles Singapore Fashion Designer, Laurensia Salim!
The competition was witnessed by 500 influential industries and and global audience via a live streaming video in January 2015.
“I am honoured to receive the Special Prize amongst the other finalists who have done a great job in creating sustainable collection for this competition. Through this competition, I have learned the process of creating sustainable collection from sourcing the fabric to design process and creating the garment. Although it was challenging, it was an inspiring experience for me as it has changed how I  chose products wisely to minimise wastage. My Creative Practitioners have also provided help and guidance throughout this competition. They monitored my progress and provided constructive advices in improving my collection. They were the ones who brought me to the path of sustainable fashion and I will continue to pursue it.” said Laurensia.


An educational field trip on Intellectual Property!

At Raffles, students not only acquire knowledge and skills to build their foundation, they are also given ample opportunities to expand their horizon in order to become industry professionals upon graduation. In January 2015, 30 Raffles Designers from Animation and Games Design disciplines attended a seminar on Intellectual Property in Animation.
The seminar provided insights on how designers should protect their creative works in a competitive industry. David Kwok, CEO of Tiny Island Production, shared his challenges in setting up an animation studio and gave constructive advice on how to succeed as a creative professional. Raffles Designers also learned how he took the locally created stereoscopic 3D animation series “Dream Defenders” to an award-winning global status. Another guest speaker, Mark Cheng, a legal advisor from the IP Academy, explained the concept of copyright in the creative industry and how to protect and safeguard creative works from plagiarism and unauthorised use.
“This seminar was inspiring and enriching as my students were able to meet and network with industry professionals and legal counsel. In addition, they have gained relevant knowledge of Intellectual Property and discovered the challenges in setting up a creative business.” commented Federico Fiore, Raffles Creative Practitioner.


She is young and influential with over 100,000 followers on her instagram page. Meet Andrea Chong, a fashion and lifestyle blogger who shared her experience as a blogger, fashion model and host of her entertainment show titled “The F Word” at with 21 Raffles Fashion Marketers at Raffles Singapore in February 2015.
The talk was part of a module for the Fashion Journalism discipline where Raffles Fashion Marketers were taught journalistic skills like conducting an interview. They have also gained interviewing skills from Raffles Creative Practitioner Harveen Kaur as she conducted an interview with Andrea. There were also opportunities to put their knowledge to the test by interviewing Andrea. The talk also enabled them to better understand how to create a fashion blog as part of their project.
“The session was beneficial as it provided my students with the essentials in setting up and maintaining a fashion blog. It also gave them an insight perspective on the fashion industry and its relationship with blogging. Through this session, I hope that they have gained a better idea on how to set up a fashion blog that may potentially make them successful one day.” said Harveen.


“One of a kind” was the phrase that Keepers: Singapore Designer Collective would described Raffles Fashion Marketers and vice versa. Keepers: Singapore Designer Collective showcases products from over 50 local designers and artisans across diverse disciplines including fashion, accessories, furniture, home wares, perfume and food and beverage.
Raffles Singapore collaborated with Keepers to organise a competition for 36 Raffles Fashion Marketers where they were challenged to decorate the window display of Keepers’ pop-up store and Instagram corner with the theme titled ‘’My Precious-Unexpected Beauty’’. As part of the requirements, their decorations must be in line with Keepers’ brand image and also store profile. Out of the many decorations, Keepers decided that “One of a kind” decoration that was uniquely created by six Raffles Fashion Marketers suited them most.The winning visual was a large heart made up of butterflies to symbolise the hopes and dreams of customers, drawing them to the pop-up store. The winning team conceptualised the decoration and visual display bearing in mind that the customer base of Keepers are those who supports the novelty of local and independent designers.
“The project gave the students with a real world experience of how Visual Merchandising works such as responding to the clients’ brief, working according to the budgets and requirement, organising to planning and execution on the day and also problem solving. Most importantly, they got to think on their feet.” said Anisa Johnny, Raffles Creative Practitioner.
“We were happy and surprised that our concept won, but were also quite worried given the short timeline. Basically, we were given three days to execute it including sourcing of materials and supplies. It was indeed quite a challenge to meet the timeline. But this experience did helped us to understand the real-world challenges that we will face in the future.” said Maehek Sachdev, Raffles Fashion Marketer and Team Leader.


JW Marriot, a five-star luxury hotel in Medan, welcomed the spring festival and chinese new year by partnering with Raffles Medan to create an impressive art installation for their hotel lobby and restaurant.

This golden opportunity came after the successful collaboration with Mikie Holiday, a luxury hotel, in 2014. Guided by Raffles Creative Practitioner Lori Emilie, Raffles Designers put their creativity to the test and worked tirelessly to complete and present two proposals to JW Marriot Medan.
“The works were of high quality standard even though they were from students!” said Orhun Denizoglu, F&B Director of JW Marriot Medan, who was impressed and happy with the work produced by Raffles students.
Such collaboration with industry partners is a strong testament to Raffles Brand and our spirit of Success By Design.


Raffles Open House has attracted over 300 visitors who were engaged in a myriad of exciting activities held at Raffles Singapore.
Visitors were in for wonderful treats offered by Raffles Alumni whose labels such as Pleatation, Elska, AMOS ANANDA, Hemant Sahi Designs and To-a-tee amped up the day with cool pop-up stores and exclusive discounts. Complimentary hair-styling stations by Toni & Guy and make-over booth by Majolica Majorca also joined in the fun to doll up the visitors. Wacom, a Japanese company that specialises in graphics tablets, displayed their latest gadgets and conducted live demonstrations of extraordinary drawings.
All the visitors were fascinated with the activities that uncovered their brilliance and drew them closer to Raffles!
Next, Raffles Creative Practitioner Queenie Chan and talented students captivated the visitors with their amazing Korean pop dance performance. This was followed by an inspiring sharing of success stories by Raffles Designers, Chiang Xiaojun, Amos Yeo and Hemant Sahi on their entrepreneurial journey. An overview of the course disciplines and Raffles advantages were also highlighted by Raffles Programme Directors.
What truly intrigued the visitors were the meticulously designed workshops by Raffles Creative Practitioners which was conducted in out-of-the box approach to accentuate the unique features of Raffles course. Visitors explored their creativity and uncovered their brilliance.

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